Privacy Policy
Last Updated: 2026
This Privacy Policy explains how AlterStart ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website alterstart.co.uk (the "Site"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We may collect information about you in various ways, including:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide.
- Technical Information: Internet Protocol (IP) address, browser type, operating system, and pages visited.
- Cookies: Data stored on your device to recognize you on future visits (see Cookie Policy below).
- Usage Data: Information about how you interact with our Site, including click-through patterns, time spent on pages, and referral sources.
- Affiliate Tracking Data: Identifiers and conversion information related to casino and gambling affiliate networks we promote.
How We Use Information
We use collected information for the following purposes:
- To improve and personalize your experience on the Site.
- To conduct website analytics and understand user behaviour.
- To track affiliate conversions and commissions from casino partners.
- To send you promotional content and marketing communications (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud and enhance Site security.
Cookie Policy
We use cookies to enhance your browsing experience. Types of cookies include:
- Essential Cookies: Necessary for Site functionality.
- Analytical Cookies: Track Site usage and performance.
- Affiliate Tracking Cookies: Monitor referrals to casino partners.
- Marketing Cookies: Remember preferences for targeted content.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino and gambling affiliate partners. We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information or engaging with their services. These third parties are independent operators and govern their own data collection and use practices.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the right to:
- Access your personal data and obtain a copy.
- Rectify inaccurate or incomplete information.
- Erase your data (right to be forgotten) where applicable.
- Restrict or object to processing of your data.
- Withdraw consent at any time.
- Data portability (obtain your data in a portable format).
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws to access, delete, and opt-out of the sale of your personal information.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy. Retention periods depend on the legal basis and purpose of processing:
- Marketing data: Retained until you unsubscribe.
- Affiliate tracking data: Retained in accordance with affiliate program requirements (typically 90 days).
- Analytics data: Typically retained for 24 months.
- Legal/compliance data: Retained as required by law (up to 7 years).
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@alterstart.co.uk
Website: alterstart.co.uk
We will respond to privacy inquiries within 30 days. If you believe your rights have been violated, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is subject to change at any time. We will notify you of material updates by posting the revised version on our Site with an updated "Last Updated" date.